Your Feedback at Work: Guaranteed Ride Home Survey
December 5, 2014
Your responses are helping us shape our plans for 2015! Recently, ABC TMA conducted a survey of participants in the Guaranteed Ride Home program, which provides a free ride home to TMA members in the event of an emergency. With over 500 responses to the survey, ABC TMA is busy analyzing your feedback and looking for insights on how to design an even more cutting edge GRH program that meets members' needs and exceeds expectations. We are excited for the recommendations and changes this may lead us to in 2015 and wanted to share some of the 'raw results' of the survey.
Overwhelming support
80% of participants indicated that the Guaranteed Ride Home program was valuable to them. Also, over 16% of respondents said that they would drive to work more frequently if the program was not available. These results clearly illustrate the GRH program as both encouraging TMA members to chose more sustainable transportation options and benefiting the Boston area by reducing the number of cars on the road, which in turn reduces congestion and improves air quality.
Looking to the future
When we asked participants to rank potential changes to the GRH program, the majority placed greatest importance on having the flexibility to book a ride with a taxi or livery service of their choice. Another interesting note, is that while participants ranked the utilization of an app to book a ride as lower in importance, 77% indicated that they would use an app if one were available.
ABC TMA is excited to continue reviewing feedback from the survey - stay tuned for potential program improvements in 2015! To share any additional feedback about the GRH program, you can also contact us here.
