July 14, 2021
On July 12th, A Better City hosted a joint panel event with leaders from member companies and from the MBTA and Keolis to work together towards better post-pandemic public transportation. Richard Dimino, President and CEO of A Better City, welcomed the audience of approximately 40 members and partners, followed by Steve Poftak, General Manager at the MBTA, who gave a brief introduction and update on the T. The General Manager emphasized that the post-pandemic commute already looks different from pre-pandemic and during-pandemic trends and will continue to change. He stressed the importance of working with providers like Keolis to discuss new work schedules in the post-pandemic world.
Caitlin Allen-Connelly, Project Director, A Better City, moderated the first session: Public Transit for the New Normal. Participants heard from five MBTA/Keolis leaders on MBTA employer survey results, service levels, fare products, Regional Rail schedules, and the Ride Safer and We’re Ready public outreach campaigns.
Anna Gartsman, Director of Strategic Research for the Office of Performance Management and Innovation at the MBTA, presented data from various MBTA modes, including buses, subway, and Commuter Rail, to illustrate the new post-pandemic trends in ridership.
Wes Edwards, Assistant General Manager of Service Planning and Schedules at the MBTA, presented on expectations for service post-pandemic on MBTA routes, including frequency, bus network redesign, and other post-pandemic changes to the MBTA. Wes said that the MBTA expects to operate approximately 93% of pre-pandemic bus service hours. All major changes to bus routes and service are planned to start on August 29th.
Carmel Levy, Manager of Sales Transformation at the MBTA, and Elizabeth Winters Ronaldson, Senior Director of Commercial Strategic Partnerships at the MBTA, presented on Perq and other employer-side commute options and changes. Carmel spoke on the importance of employer policies, such as transit benefits and worksite parking, which can influence public transit use and reduce congestion and CO2 emissions. Related to Perq, the sales channel for employers to buy transit passes for employees, and how important the system is for encouraging public transit use.
Justin Thompson, Senior Manager of Public Relations and Government Affairs at Keolis, presented on the flexibility of post-pandemic Commuter Rail service and on COVID-19 safety measures that have been and will continue to be used to ensure a safe passenger experience.
Andrew Cassidy, Director of Social Media at the MBTA, presented on upcoming social media campaigns, including safety, tourism, and commute marketing materials. Ride Safer 3.0 launched in June with a focus on showing riders what the MBTA is doing to make their trips safe. There are several posters, signs, and billboards ensuring riders of all CDC compliance measures and additional safety measures the MBTA is taking on all routes. We’re Ready Phase 1 launched this July, encouraging tourism to many of Boston’s landmarks, including Fenway Park on the Green line, historical sites on the Orange line, and beaches on the Blue line. We’re Ready Phase 2 will launch in August as students return to school and employees return to work.
Scott Mullen, Transportation Demand Management Director at A Better City, moderated sessions II & II, which included comments from A Better City companies as well general Q&A on MBTA/Keolis presentations and employer public transit needs.
Rick Dimino asked the first question: What sorts of flexible fares or promotional fares can we expect to see this fall, particularly in September after the 5-day Flex Pass sunsets?
Diane D’Arrigo, Assistant Vice Chancellor of Campus Services at UMASS Boston, asked the next question and offered insight into UMASS Boston’s post-pandemic format expectations: UMASS Boston will be minimally remote, and is looking forward to pre-pandemic service levels. Are there marketing materials on safety that can be distributed to staff, faculty, and students? Also, can Keolis take a look at adding more service at the JFK station for students? Currently, riders pass the JFK stop and transfer at South Station to a red line train to then come back, which could be avoided.
Guido Costa, Senior Facilities Manager at Putnam Investments, asked the next question: What flexible fare options will be available, and where can additional safety and cleaning information be found?
Peter See, Senior Vice President of Property Management at Boston Properties, offered his thoughts on post-pandemic commute trends, saying that most Boston Properties buildings are at approximately 24% occupancy, with hopes for 75% later in the Fall. This past January occupancy was as low as 10% according to See.
Danny Levy, Chief Customer Officer at the MBTA, asked the next question, directed at A Better City members: Are there any clear cut decisions on return to work or return to campus timing yet?
MBTA Ride Safer
https://www.youtube.com/playlist?list=PLpgUaADAtNft46R4EyrkifTlCku03ND5F
Keolis Commuter Rail
MBTA Employer Survey
https://www.mbta.com/customer-opinion-panel/massdotmbta-opinion-panel-employers