In an unprecedented collaboration, A Better City TMA and Seaport TMA joined forces to organize and promote the first ever Water Transit Month. Taking place during August 2016, Water Transit Month consisted of events promoting awareness of the Boston waterfront as a transportation resource to reduce drive-alone commuting and greenhouse gas emissions in the city. Promotions included the #WTMBoston social media photo contest, boasting over 100 submissions featuring water transit, increased subsidies for new users of the MBTA Commuter Ferry, HarborWalk Tours with Boston Harbor Now, and a partnership event with Boston Rowing Center inviting downtown Bostonians to row in the Fort Point Channel.
Thanks to a special partnership with Boston Harbor Cruises, A Better City TMA was able to further showcase the underutilized mode that is water transit. During the Water Transit Month Executive Harbor Cruise, local officials and stakeholders were invited aboard Boston Harbor Cruises’ Majestic, highlighting the possible ferry connection between Boston North Station and the Seaport District, a current goal for the South Boston Waterfront Sustainable Transportation Plan.